B2B Digital Marketing Strategies Beyond LinkedIn, Facebook, SEO, and AdWords

As a marketing professional, it's essential to explore a variety of digital marketing channels to achieve your B2B sales goals. While LinkedIn, Facebook, SEO, and AdWords are popular and effective, there are other strategies that can be just as profitable or even more so. This article will explore various B2B digital marketing strategies beyond these common channels, focusing on website usage, email marketing, and content creation.

Utilizing Your Website as a Sales Tool

One underutilized aspect of B2B digital marketing is the use of your website as a sales tool. With the help of a website visitor tracking software like Clickback WEB, you can identify the companies visiting your website and filter/rank them. This provides your sales team with potential prospects that may have fallen through the cracks.

Clickback WEB not only identifies the companies visiting your site but also provides a list of potential prospects at those companies. This allows your sales team to follow up with actionable leads, increasing the chances of converting visitors into customers. For more detailed information, you can watch this video about Clickback WEB.

Email Marketing: The Most Profitable Channel

According to various studies and expert opinions, email marketing is the single most profitable digital marketing channel for B2B businesses. While building your mailing list requires effort and time, it is often cheaper than Pay Per Click (PPC) ads on platforms like Facebook, AdWords, or LinkedIn Ads.

Email marketing allows you to build a direct relationship with your customers, enabling you to control your own list and achieve remarkable results. You can create a long-lasting relationship with your customers by learning to leverage email marketing effectively. This is often easier to manage and can yield higher returns than other marketing methods.

Identifying the Right Sales Channels for Your Audience

The key to success in B2B digital marketing lies in understanding your audience and their preferences. Just as trying to fit a round block into a square hole won't work, finding the right sales channel involves identifying where your audience spends their time and what channels they use. This requires a strategic approach:

Identify the holes you want to fill in terms of your business goals. Determine which channels your audience frequents. Understand the role of influencers and thought leadership in your industry. Decide if the identified channels align with your resource requirements.

By starting with your audience in mind, you can make informed decisions about which sales channels to pursue, increasing the likelihood of success.

Digital PR, Content Creation, and Thought Leadership

For certain B2B businesses, building credibility through digital PR and content creation is a powerful strategy. Combining these tactics can support the conversion of other channels and put your brand in front of your audience in their native locations.

Digital PR involves outreach and building relationships with media outlets, industry influencers, and potential customers. Strong content creation and thought leadership can further enhance your brand's credibility and attract attention in your industry.

If your business generates strong video assets, YouTube can also be a valuable channel to explore. Video marketing can help you reach a wider audience and engage potential customers more effectively.

By exploring these alternative B2B digital marketing strategies, you can expand your reach and improve your chances of achieving sales success.