Best Strategies for Preselling Advertising Space on Digital Signage

Preselling advertising space on digital signage can be a highly effective strategy to generate revenue before initiating the deployment of your signage. By following the outlined strategies, businesses can attract and convert potential advertisers, ensuring maximum ROI. Below, we discuss the key approaches you can adopt.

Identify Target Advertisers

Understanding your target market is crucial for effective preselling. Consider the following steps to identify the right advertisers:

Focus on Local Businesses

Local businesses, such as restaurants, retail stores, and service providers, can greatly benefit from digital signage advertising due to their location-specific offerings. Reach out to these entities and highlight how visibility through your digital signage can enhance their local presence.

Target Relevant Industries

Consider industries that align with your audience. For instance, if your digital signage is located in a retail district, targeting food service businesses can be highly effective. Similarly, entertainment venues might benefit from showcasing activity-based ads.

Create Attractive Packages

Creating compelling packages can drive advertisers to purchase your digital signage advertising space. Here’s how:

Tiered Pricing

Offer different pricing tiers, such as bronze, silver, and gold, each with varying levels of exposure and benefits. This approach ensures that you cater to a wide range of advertisers, from small businesses to large enterprises.

Bundled Services

Incorporate additional incentives within your packages, like social media promotion and Website features. These added values can significantly increase the attractiveness of your offerings.

Showcase Value

Highlighting the value of your digital signage to potential advertisers is essential. Here’s how to do it:

Audience Analytics

Provide detailed audience analytics, including foot traffic demographics and viewer engagement. This data helps advertisers understand the potential return on their investment.

Cease Studies

Share success stories from previous campaigns or similar businesses that have benefited from advertising on your digital signage. This can provide social proof and increase their confidence in your offerings.

Develop Engaging Marketing Materials

Engaging marketing materials can attract potential advertisers and convey your offerings effectively:

Mockups

Create visual mockups to demonstrate how ads will appear on your digital signage. This helps advertisers visualize their ad placements.

Brochures and Presentations

Use professional brochures and presentations to communicate your offerings clearly and professionally. Ensure that these materials are accessible to interested parties via email, social media, and in-person meetings.

Leverage Digital Channels

Effective use of digital channels can significantly increase the reach of your digital signage offerings:

Email Campaigns

Utilize targeted email marketing campaigns to reach potential advertisers. Personalized emails can significantly increase engagement and conversion rates.

Social Media

Promote your digital signage and available ad spaces on platforms like Facebook, Instagram, and LinkedIn. Social media marketing can help you reach a broader audience and generate interest.

Offer Early Bird Discounts

Incentivizing early bookings can drive action and secure committed spots:

Incentives

Provide discounts for advertisers who commit early. This can encourage them to take advantage of lower rates and ensure a steady stream of ad placements.

Host Informational Events

Hosting events can educate potential advertisers and showcase the benefits of digital signage:

Webinars or Workshops

Organize webinars or workshops to educate potential advertisers about the benefits of digital signage and how to create effective ads. These events can also serve as networking opportunities.

Network and Build Relationships

Building strong relationships with potential advertisers can lead to successful presales:

Local Business Groups

Attend networking events and join local business associations to connect with potential advertisers. These events can provide valuable networking opportunities and leads.

Partnerships

Collaborate with local organizations or influencers to expand your reach and attract more advertisers. These partnerships can help you reach a wider audience and demonstrate the value of your digital signage.

Utilize CRM Tools

Effective management of leads and follow-ups is crucial:

Customer Relationship Management (CRM)

Use CRM software to manage leads, track communications, and follow up with potential advertisers. This ensures that you maintain consistent engagement and support throughout the sales process.

Pilot Programs

Maintaining engagement and commitment among potential advertisers:

Trial Offers

Allow potential advertisers to run a short-term trial campaign at a reduced rate. This can showcase the effectiveness of your signage and help build trust.

Conclusion

By combining these strategies, you can effectively pre-sell advertising space on digital signage. Building strong relationships and demonstrating the benefits of your signage will significantly contribute to your success. As always, the key to success lies in continuous engagement and a thorough understanding of your target market.