Comparing Sprout Social and Viralheat: Which Tool Is Better for Social Media Listening, Monitoring, and Publishing?

Introduction

When it comes to managing and optimizing your social media presence, choosing the right tools is crucial. In this article, we will delve into a detailed comparison between two powerful platforms: Sprout Social and Viralheat. Both tools offer comprehensive solutions for social media listening, monitoring, and publishing. However, each has its unique features and shortcomings, making it important to evaluate which one aligns better with your specific needs and goals.

Sprout Social: A Powerful Solution for Social Media Management

Scheduled Posts Across Multiple Platforms:

One of the standout features of Sprout Social is its robust scheduling capabilities. You can schedule posts across multiple social media accounts and platforms with ease. This feature ensures that your content distribution is consistent and maximizes engagement. Whether you manage a single account or multiple profiles, Sprout Social streamlines the scheduling process, saving you time and effort.

Pros of Sprout Social

Easy to Understand Analytics: Sprout Social provides intuitive analytics that are straightforward to comprehend. The report graphics and insights are client-ready with minimal need for additional context. With detailed analytics at your fingertips, you can make informed decisions that drive better results. Manage Messages and Assign Tasks: Effective communication and task management are essential in any social media strategy. Sprout Social offers robust messaging features, allowing you to handle direct messages, track conversations, and assign tasks to team members. This ensures that no message goes unnoticed and that collaboration is seamless. Mobile App: For social media professionals on the go, the mobile app of Sprout Social is a game-changer. It provides a convenient way to view snapshots of your social media performance and take immediate action. Whether you're responding to comments or making timely edits, the app keeps you connected and productive wherever you are.

Cons of Viralheat

While Viralheat also offers a range of features, it has several drawbacks that could impact your experience and efficiency.

Cons of Viralheat

Referencing in Native Platforms: One significant limitation of Viralheat is its inability to reference company or user names in the native platform, such as LinkedIn or Facebook. This can be frustrating whenyou need to highlight specific mentions or engagements in a post. For social media experts who rely heavily on these integrations, this feature might not meet their needs. Customizable Reports: Another area where Viralheat falls short is in report customization. While the standard analytics provided are useful, they may not include all the data you require. The inability to customize reports to include specific metrics can limit your ability to gain a comprehensive understanding of your social media performance. Limited Data Selection: Viralheat currently offers a wide range of analytics, but the ability to pick and choose which data to display in one particular dashboard or report is somewhat limited. Ideally, you would have more control over the data presented to tailor it to your specific needs. This constraint may hinder your analytical capabilities and require additional manual effort to achieve the desired insights.

Conclusion

In the world of social media management, the choice between Sprout Social and Viralheat depends on your specific requirements and goals. Sprout Social excels in simplicity, usability, and comprehensive features that cater to diverse needs. Its robust scheduling, easy-to-understand analytics, and mobile app make it a powerful tool for social media professionals. On the other hand, Viralheat, while offering valuable features, often falls short in terms of customization and linking to native platforms.

By considering the pros and cons highlighted in this article, you can make an informed decision that aligns with your social media strategy and objectives.