Examples of Aggressively Pushing Users to Make Certain Decisions

## Introduction In the ever-evolving landscape of digital marketing and user experience design, developers and companies frequently engage in tactics to nudge users towards specific actions. This can often be described as an aggressive user experience, where steps are taken to influence decisions in a way that might not always be transparent or in the best interest of the user. Understanding these approaches is crucial for both those seeking to enhance user engagement and those looking to improve the user experience in a responsible manner. ## Case Studies of Aggressive User Experience Design ### 1. Groupon’s Aggressive Unsubscribe Strategy A prime example of an aggressive user experience can be seen in the manner in which Groupon handled unsubscribing from email notifications. The process involved a humorous yet memorable video featuring the CEO throwing coffee or water at an engineer, providing a tongue-lashing for users wanting to leave. After the video, users were prompted with a question asking if they reconsidered and wanted to subscribe again. This tactic is a clear attempt to provoke a positive emotional response and, in turn, attempt to regain an unsubscribe. The humor and shock value create a strong memory and emotional engagement, sometimes leading users to reconsider their original choice. ```html Your browser does not support the video tag.

Did getting a face full of coffee make you reconsider your decision?

Subscribe Again ``` ### 2. LinkedIn’s Profile Views Off Prompt Another example is seen in LinkedIn's strategy for managing profile views. If you choose to turn off profile views, a prompt appears above the profile, aiming to convince you to reconsider. The psychological tactic here is to plant the idea that having an active view count might enhance your professional presence and visibility. ```html

Are you sure you want to hide who has viewed your profile?

Having your profile viewed increases your visibility and can make you more discoverable.

No, Keep it Off Yes, Turn It On ``` ### 3. Notification Area in Quora On Quora, one prominent design feature is the notification area, which prominently displays the number of new notifications. This feature is fertile ground for nudging users to check their notifications regularly. The high visibility of new notifications is carefully crafted to keep users engaged, leading them to frequently check for updates. ```html

5 New Notifications

You received a new answer on your question. Someone mentioned you in a comment. A new conversation started with you. View All ``` ## Psychological Aspects of Aggressive User Experience Aggressive user experiences often rely on several psychological principles, such as Fogg's Behavior Model, which asserts that the formula for behavior is triggered by a certain level of motivation, ability, and a prompt. In the examples above, these principles are applied in ways to push users to take specific actions: - **Motivation**: The case of Groupon uses humor and shock to create a negative emotional response, prompting reconsideration. - **Ability**: LinkedIn’s prompt is straightforward and clear, making it easy for users to enable profile views. - **Prompt**: The notification area in Quora consistently reminds users of new activity, creating a strong prompt for engagement. ## Responsible Approach to Designing User Experiences While aggressive user experiences can be effective in driving user engagement and increasing conversion rates, they can also lead to a negative perception of the brand. It is crucial for designers and marketers to consider the ethical implications of their tactics. Transparency, respect for user choices, and genuine value should be the foundation of any user experience design. Companies can adopt more responsible approaches by ensuring: - **Transparency**: Clearly communicate to users what actions they are performing and why. - **Consent**: Always obtain consent before enacting changes. - **User-centricity**: Design features that truly enhance the user experience and provide long-term value. In conclusion, while aggressive user experiences can be seen in various digital platforms, it is vital to strike a balance between engagement and responsibility. Ethical design practices can lead to better user satisfaction and a stronger brand reputation. ## Conclusion Aggressive user experiences can be effective in prompting specific decisions, but they must be practiced responsibly. Ensuring transparency, respect for user choices, and a focus on genuine value can lead to better long-term outcomes and a more positive user experience.