Famous Branded Viral Videos from India: A Cultural Phenomenon

The rise of the internet and social media has transformed the way brands and content creators engage with their audience. While in Western countries, viral videos have become a ubiquitous part of advertising, in India, this phenomenon has taken some time to gain traction, primarily due to the still-evolving internet connectivity. However, India has its unique set of nurturing grounds for viral videos, especially in the realm of Indian cultural and entertainment. Let's explore some of the most famous and impactful branded viral videos from India.

Introduction to Viral Videos in India

India, with its vast and diverse population, has a rich cultural tapestry that often translates into engaging and memorable viral content. While the internet and social media play a crucial role, brand managers in India have more traditionally relied on TV, radio, and press to spread their message. However, the advent of social media platforms like YouTube, Facebook, and Instagram has significantly accelerated the reach and impact of these videos.

One of the earliest and most celebrated Indian viral videos that garnered massive attention was Kolaveri Di by the Delhi Police. This video, which was already popular on local social media platforms, gained tremendous traction due to its catchy and humorous lyrics and its ability to resonate with a wide audience. Its success can be attributed to several factors, including its memorable tune, cultural relevance, and the power of social media in amplifying its impact.

Notable Viral Videos from India: Kolaveri Di

Kolaveri Di (pronounced as "coal-ah-ver-ee-ee"), launched in 2012, quickly became a sensation in India. It was a public service announcement (PSA) about traffic safety and was released by the Delhi Police. The song, with its upbeat melody and engaging lyrics, went viral through social media platforms, greatly exceeding the traditional media reach of a government department. Its popularity extended beyond its original purpose, becoming a cultural phenomenon and a part of Indian internet culture.

The video features the police department promoting the use of helmet and seatbelts while driving. The lyrics, written in Tamil, which is widely spoken in many parts of India, resonated with a large number of people from different regions. The song’s viral spread can be attributed to its catchy tune, which made it easy for people to remember and share. When it went viral, it also helped in reinforcing the safety message in a humorous manner, which is often more effective in engaging a broader audience.

Expedia's Viral Campaign: Rajneeti vs Chuck Norris

In recent years, the Indian advertising industry has witnessed a significant shift, with brands increasingly embracing the power of social media and viral videos. One of the most successful campaigns in this regard is Expedia's Rajneeti vs Chuck Norris video, which went viral in 2018. Created in collaboration with an Indian film star, Krish, the video humorously pitted a Bollywood action film star against the legendary American martial artist, Chuck Norris.

The video garnered massive attention due to its clever use of humor, appealing to the sense of admiration and curiosity that Bollywood stars often evoke. By leveraging the popularity of both the star and the American icon, the video managed to create a unique blend of cultural and international appeal. The success of this campaign can be attributed to several factors:

Cultural Relevance: The Indian audience is accustomed to action and drama, making the video feel relatable and engaging. Talent: The involvement of well-known actors and martial artists added credibility and star power to the video. Digital Marketing: The video was specifically tailored for social media platforms, ensuring it could spread quickly and widely. Innovative Content: The contrasting themes of Bollywood action and martial arts created a unique and entertaining narrative.

The Offline to Online Transition

The transition from traditional media to digital platforms has been significant in the Indian advertising landscape. While the internet connectivity issues still pose a challenge, brands have found innovative ways to harness digital marketing strategies. The success of these branded viral videos has often depended on a combination of cultural factors, entertainment, and the strategic use of digital marketing techniques.

The case of Kolaveri Di and Rajneeti vs Chuck Norris exemplifies how brands can leverage local culture, humor, and digital marketing to create content that resonates with a broad audience. As technology continues to advance and internet connectivity improves, the future of viral videos in India looks promising, paving the way for more creative and impactful advertising campaigns.

Over to You – What’s your favorite viral video from India? Share your thoughts in the comments below, and let’s continue this conversation on the power of viral content in Indian advertising.