What Are Feasibility Study Topics for Marketing Students?

A feasibility study for marketing students can cover a variety of topics that examine the viability of potential business ideas or marketing strategies. This article explores several engaging topics that can help students apply theoretical concepts to practical scenarios, enhancing their understanding of market dynamics and strategic planning.

New Product Launch

Analyze the feasibility of launching a new product in a specific market. Consider market demand, competition, pricing strategies, and distribution channels.

Social Media Marketing Campaign

Evaluate the potential success of a social media marketing campaign for a local business. Assess target audience engagement, content strategies, and cost-effectiveness.

Market Entry Strategy

Investigate the feasibility of entering a new geographical market. Focus on cultural nuances, consumer behavior, regulatory requirements, and competitive landscape.

Sustainable Marketing Practices

Explore the viability of implementing sustainable marketing practices for a brand. Assess consumer interest, potential cost implications, and brand image enhancement.

Influencer Marketing

Examine the effectiveness and feasibility of using influencer marketing for a specific product or service. Analyze target demographics, influencer selection, and ROI.

E-commerce Expansion

Analyze the feasibility of expanding an existing brick-and-mortar business into e-commerce. Consider logistics, technology requirements, and customer acquisition strategies.

Brand Repositioning

Investigate the feasibility of repositioning an existing brand in response to market changes. Assess consumer perceptions, competitive positioning, and marketing tactics.

Mobile App Development

Evaluate the feasibility of developing a mobile app for enhancing customer engagement. Consider market demand, development costs, and monetization strategies.

Event Marketing

Analyze the feasibility of hosting a marketing event, such as a product launch or workshop. Assess budget, target audience, venue options, and promotional strategies.

Customer Loyalty Programs

Explore the feasibility of implementing a customer loyalty program. Evaluate potential benefits, costs, and impact on customer retention.

Market Research Methodologies

Examine the feasibility of different market research methodologies, such as surveys and focus groups, for gathering consumer insights in a specific industry.

Augmented Reality (AR) in Marketing

Investigate the potential use of AR technology in marketing strategies. Assess consumer interest, technological requirements, and case studies of successful implementations.

These topics can help marketing students understand the practical applications of their knowledge, preparing them to tackle real-world business challenges. By conducting feasibility studies, students can apply theoretical concepts to practical scenarios, enhancing their understanding of market dynamics and strategic planning.