What is Missing in Hotjar?

When it comes to user behavior analytics, Hotjar has been a beloved tool for many website owners. However, in the rapidly evolving landscape of user experience (UX) and user interface (UI) optimization, there are several key features that Hotjar has overlooked, leaving a gap in functionality that many users are now looking to fill.

Features Hotjar Lacks

Hotjar, while an excellent tool in its own right, does not come without its limitations. Here are some areas where it falls short:

A/B Testing Tool

A/B testing is crucial for optimizing your website’s performance and user experience. Unfortunately, Hotjar does not natively offer an A/B testing tool, leaving users without a straightforward way to test different variations of their site and determine which performs best.

Conversion Funnel

Understanding where your users drop off in their journey to conversion is vital. Hotjar provides excellent heatmaps and session recordings, but the conversion funnel, which tracks user behavior across multiple pages and identifies drop-off points, is not a feature that Hotjar supports.

Discontinued Video Feedback

Hotjar’s video feedback feature, which recorded user sessions, was a powerful tool for understanding user behavior. Unfortunately, this feature has been discontinued, leaving many users without a reliable method to gather qualitative data on their user base.

Website Personalization

Personalizing your website content based on user behavior can significantly enhance user engagement and conversion rates. Hotjar does not offer built-in personalization features, forcing users to rely on external solutions to achieve this level of customization.

A well-crafted analytics dashboard provides a comprehensive overview of your website’s performance. Hotjar focuses heavily on user behavior and feedback, but its analytics dashboard is not as robust as some competitors. This means that users looking for a more comprehensive data overview might find themselves limited.

Error Tracking and Event Tracking

Understanding and addressing user errors and tracking specific events are essential for improving your site. While Hotjar does offer some tracking capabilities, its error tracking and event tracking features are not as comprehensive as other tools on the market.

Howuku: The Ultimate All-in-One Optimization Tool

For those seeking to fill the gaps left by Hotjar, Howuku offers a comprehensive solution that addresses all of these shortcomings and more. Here’s why you might consider Howuku over Hotjar:

A/B Split Testing for Site Optimization

Howuku’s A/B testing tool allows you to create, run, and analyze multiple versions of your website or landing pages. This powerful feature can help you identify which design, messaging, or layout elements drive the best user engagement and conversions.

Video Feedback and Built-in Loom Widget

If you miss Hotjar’s discontinued video feedback feature, Howuku has got you covered with an integrated Loom widget. This feature allows you to record user sessions and gather valuable qualitative data on user behavior, helping you make data-driven decisions.

Geo-targeting Content Personalization

Elevate your website’s personalization game with Howuku’s geo-targeting and content personalization features. Tailor your content to match the preferences and behaviors of users based on their location and other demographic factors, leading to higher engagement and conversion rates.

Always-on Recordings

With Howuku, you get always-on recordings just like Smartlook. This means you can capture every user interaction and behavior without missing a single session, providing unparalleled data insights for your team.

Error Tracking and Real-time Event Notifications

Howuku’s error tracking and real-time event notifications provide instant alerts when problematic elements arise on your site. This helps you quickly address user issues and make necessary improvements, ensuring a better user experience for all visitors.

Unbeatable Pricing with Howuku

Given the comprehensive nature of Howuku’s features, its pricing is surprisingly affordable. Check out Howuku's pricing plans starting as low as $16 per month. This makes it accessible for teams of all sizes, ensuring you can get the most out of your optimization efforts without breaking the bank.

Conclusion

Hotjar has certainly been a valuable tool for many users, but its limitations in certain key areas leave room for improvement. By choosing Howuku, you can experience a truly all-in-one conversion rates optimization solution that offers every feature you get from Hotjar AND everything missing in Hotjar.

Ready to elevate your website’s performance and user experience? Try Howuku today and see the difference for yourself!