How to Connect Search Console Links with Backlinks from Another Website

Google Search Console is a powerful tool for understanding the inbound links to your website. However, to gain a complete view of your link health, it's often necessary to connect the data from Search Console with backlinks from another website. This article outlines a step-by-step process for achieving this, emphasizing the importance of utilizing various tools and techniques to optimize your SEO strategy.

Why Connect Search Console Links with Backlinks?

Links have always been and still are an important ranking factor for search engines and thus play an important role in SEO. Google Search Console provides valuable information about links that point from other websites to your website, often referred to as backlinks. By connecting this data with additional backlinks from another tool like Ahrefs, you can gain a more comprehensive understanding of your backlink profile, which can help you improve your website's performance in search rankings.

Step-by-Step Guide to Connect Search Console Links with Backlinks

Step 1: Unload All Links from the Search Console

The first step in this process is to export all the links from Google Search Console. This involves navigating to the Links section in the Search Console dashboard. From there, select the specific time range for which you want the data and click the Download button to save the list of links.

Step 2: Unload All Links Using a Link Analysis Tool

Once you have the list of links from Search Console, the next step is to use a link analysis tool like Ahrefs. Ahrefs can help you identify and analyze backlinks to another website. Follow these steps:

Log in to your Ahrefs account and navigate to the Backlink Profiler tool. Enter the URL of the website you want to analyze and click on Submit Query. Review the data and export the list of backlinks. This list should be saved in a CSV or Excel file for further analysis.

Step 3: Using Google Sheets and a Formula to Search for Matches

After exporting the lists of links from both sources, you can use Google Sheets to match the data. Here’s how:

Open Google Sheets and create a new worksheet. Upload the lists of links from both Search Console and the link analysis tool. Use a formula like `IFERROR(VLOOKUP(A2, B:B, 1, FALSE), "Not found")` to search for matches. This formula checks if the link in column A exists in column B from the imported list. Add a column to indicate if the link is found or not.

Conclusion

Connecting data from Google Search Console with backlinks from another website can provide deep insights into your link profile. By following the steps outlined in this guide, you can gain a more comprehensive view of your backlink strategy and make informed decisions to optimize your SEO.

Further Reading

For more information on SEO techniques and how to improve your website's link profile, check out the following resources:

Top SEO Tips for 2023 Link Building Strategy Guide Google Search Console Tips for Better SEO

By staying up-to-date with the latest SEO practices, you can ensure that your website performs well in search engine results pages.