How to Find Historical Website Ranking Data for Alexa

Discovering historical website ranking data for Alexa is crucial for SEO specialists and webmasters. This comprehensive guide provides multiple methods to access this valuable information, ensuring you can track your website's performance over time.

1. Direct Access on the Alexa Website

Visit the Alexa website to check if they provide direct access to historical data. However, note that as of May 2022, Alexa announced its services would be retiring. Therefore, current access is limited. Despite this, exploring the platform might still yield some valuable insights if the databases have not been completely removed.

2. The Internet Archive Wayback Machine

The Internet Archive's Wayback Machine is a goldmine for researchers and SEO professionals. To access archived versions of Alexa ranking pages, simply enter the URL of the website you want to check. Look for historical snapshots that include ranking data. This method can be time-consuming but is a reliable option when direct access is unavailable.

3. Third-Party SEO Tools and Analytics Platforms

Several third-party tools and analytics platforms provide insights into historical traffic and rankings, offering a viable alternative to direct access on the Alexa website. Here are a few notable platforms:

SEMrush: Offers a wide range of SEO metrics, including historical rankings. The full suite is available in a paid version, but you can explore some free features based on your needs. Ahrefs: Another popular tool that provides historical data, including backlink profiles, keyword positions, and rank tracking. The free trial can give you a glimpse of the features, but the full suite requires a subscription. SimilarWeb: Focuses on traffic data but can also provide historical insights. While not as comprehensive as SEMrush or Ahrefs, SimilarWeb is a valuable addition to your SEO toolkit.

4. Reports and Studies

Look for reports or studies that may have cited Alexa rankings over time. Academic articles, industry reports, and reputable blog posts often include historical data and analysis. These sources can provide valuable context and long-term trends, even if direct access to the Alexa data is limited.

5. Submit Your Site for Free Tracking

If you're looking for free tools to track your historical data, the Site Rank History tool is a great option. By submitting your website, you can track your historical data starting from the day you submit. While the data might not be as detailed as paid platforms, it's a useful starting point for many.

Alexa Traffic Rank and Visitor History for 7 Years offers a seven-year traffic history, making it an essential resource for long-term analysis. This feature is exclusive to the paid version, providing a comprehensive view of your website's performance over time.

Conclusion

While direct access to Alexa's historical data may be limited, there are still several effective methods to gather the information you need. Utilizing the Internet Archive's Wayback Machine, third-party SEO tools, and reports and studies can help you maintain insight into your website's performance over time. For more detailed and comprehensive historical data, consider investing in paid platforms like SEMrush, Ahrefs, or SimilarWeb.