How to Follow Companies on LinkedIn Using Your Company’s Page

To successfully follow companies on LinkedIn using your company’s page, you can follow these straightforward steps:

Log In to LinkedIn: Start by logging into your LinkedIn account using your credentials. Switch to Your Company Page: After logging in, click on the profile icon in the upper right corner of the page, and select 'Admin' to manage your company's page or 'Page Name' to view it directly. Search for the Company: Use the search bar at the top of the page to enter the name of the company you want to follow. This helps narrow down your search and make it quicker. Go to the Company Page: Click on the company name in the search results to access their LinkedIn page. Follow the Company: Look for the 'Follow' button, usually located near the top right corner of the page. Click it to start following the company.

Once you’ve followed the company, you can further engage with their posts and updates to stay informed about their activities. This helps you stay connected and aware of any relevant information or trends within the industry.

Additional Tips:

Manage the Company Page: Ensure that you are managing the company page as only admins can perform certain actions. Follow Multiple Companies: Consider following multiple companies to keep up with industry trends and news. This can be particularly useful for staying informed about competitors or learning about new opportunities. Encourage Employees: Encourage your employees to follow your company page to increase visibility and engagement. This helps in building a community around your brand and can lead to more meaningful interactions with potential clients.

By following these steps, you can effectively track companies relevant to your business interests on LinkedIn. This practice not only helps you keep up with the latest industry news but also fosters connections with other professionals and organizations in your field.

Additional Features and Tips:

LinkedIn has a feature called Following, which allows you to subscribe to the content of companies and individuals that are not directly associated with your company page. Here’s how you can use this feature:

Click on the Search Icon: On any LinkedIn page, locate the search bar in the top right corner and click on it. Search for the Company: Type the name of the company you want to follow in the search field. This narrows down your search results. Follow the Company: Click the 'Follow' button near the company name in the search results list. If you want to learn more about the company before following, you can click on the company name to view more details.

It’s important to be strategic about which LinkedIn pages you follow. Not all pages are relevant or of interest to you, so only follow those that align with your business goals and objectives.

LinkedIn Pages and Their Features:

LinkedIn Pages, often referred to as Company Pages, do not have the ability to follow other pages or even LinkedIn members. The process of following is designed to show LinkedIn Page and LinkedIn Member content in your personal Newsfeed. As a LinkedIn Page, you do not have a Newsfeed or access to other content. The primary purpose of following is to focus on relevant content within your LinkedIn feed.

To address these limitations, consider creating a comprehensive content strategy that leverages LinkedIn’s features. By regularly posting valuable content, engaging with your audience, and participating in industry discussions, you can build a strong online presence for your company. Additionally, encouraging your employees to follow your company page can increase visibility and engagement, making your brand more accessible to potential clients and partners.

In conclusion, following companies on LinkedIn is a valuable practice that can help you stay informed and connected to industry trends. By following the steps outlined above and leveraging LinkedIn’s additional features, you can effectively manage and engage with a wide range of relevant companies and professionals. This not only enhances your personal and professional network but also contributes to the overall success of your business.