How to Land Jobs on Freelance Platforms like Upwork, Guru, and Freelancer

Freelance platforms such as Upwork (formerly Elance oDesk), Guru, and Freelancer have revolutionized the way professionals find and secure job opportunities. If you're looking to build a career on these platforms, here's a comprehensive guide to help you land your next gig.

Create a Strong Profile

The first step to success on freelance platforms is creating a compelling profile. Make sure your profile is as polished and professional as possible.

Professional Photo

Upload a clear, professional headshot. Make sure your outfit and background are appropriate for a business profile.

Compelling Bio

Write a bio that highlights your skills, experience, and what makes you unique. Tailor it to the types of jobs you want to secure.

Skills and Expertise

List relevant skills and ensure they match the jobs you’re targeting. These platforms often allow you to take skills tests to validate your expertise.

Portfolio

Showcase your previous work. Include samples that demonstrate your skills and experience in your field.

Search for Jobs

Once your profile is set, it’s time to find relevant job listings. Use keywords related to your expertise to narrow your search.

Job Filters

Filter jobs based on your skills, budget, and the duration of the projects.

Craft Customized Proposals

When applying for jobs, make sure each proposal is personalized and specific to the client and the job.

Personalization

Address the client by name and reference specifics about the job. This shows you’ve read the job description carefully.

Highlight Relevant Experience

Mention previous projects that relate to the job you’re applying for. This demonstrates your capability and relevance.

Provide a Solution

Outline how you plan to tackle the project and any ideas you have. This shows your creativity and commitment.

Clear Pricing

Be transparent about your rates and how you structure pricing, whether hourly or fixed. This helps clients understand your rates and value.

Set Competitive Rates

Research what others in your field are charging. When starting out, you might need to set a lower rate to attract clients. However, aim to increase your rates as you build your reputation.

Build a Reputation

To establish a strong online presence, start with smaller projects to gather reviews and ratings.

Client Communication

Deliver high-quality work on time and communicate effectively with clients. Respond to their inquiries promptly and professionally.

Network and Engage

Active participation in community forums and groups related to your skills can lead to referrals and more opportunities.

Join Groups

Consider joining groups related to your skills to find more project opportunities and establish connections.

Stay Active

Regularly check for new job postings and apply promptly. Update your profile and portfolio as you complete new projects or gain new skills.

Follow Up

If you haven’t heard back from a client after submitting a proposal, it’s acceptable to send a polite follow-up message after a few days. This keeps you top of mind.

Learn and Adapt

If you're not getting responses, review your proposals and profile for areas that can be improved. Seek feedback and make adjustments based on what you learn.

By following these steps, you can increase your chances of landing jobs on freelance platforms effectively. Remember, persistence and dedication are key to success in the freelance world.