How to Publish Articles on Google My Business (Now Google Business Profile)

Google My Business, now known as Google Business Profile, is a powerful tool for businesses to showcase their information, provide updates, and engage with customers. One of the key features is the ability to post articles, which can help you communicate important information, promote offerings, and share interesting content with your audience. Here’s a step-by-step guide on how to post an article and tips to optimize your content for maximum engagement.

Step-by-Step Guide to Posting an Article on Google My Business

To post an article on Google My Business, follow these steps:

1. Sign in to Google My Business

To start, you need to sign in to your Google Business Profile account. If you have multiple locations or businesses, ensure you select the correct profile where you want to post the article.

2. Select Your Business Profile

In the menu on the left, click on your business profile. If you have multiple locations, choose the one where you want to post your article.

3. Navigate to the Posts Section

Click on the ‘Create a New Post’ option in the left menu. Then, you’ll see a button to ‘Create Post’. Choose the type that best suits your article. For a general article, select the ‘Write Your Article’ option.

4. Write Your Article

Include text, images, and videos in your post to make it more engaging. Use the text box provided to compose your content. You can also add a call-to-action button like ‘Add Photos or Videos’ if desired.

5. Publish Your Post

Once you’re satisfied with your post, click the ‘Publish’ button to make it live. You can review your post before publishing to ensure everything looks as you intended.

6. Tips for Effective Posting

To get the most out of your article postings:

Keep it concise: Short and to-the-point articles are more likely to be read. Regularly update: Keep your audience informed and engaged with fresh content. Monitor performance: Track the performance of your posts to see what resonates best with your audience.

By following these steps, you can effectively share articles and updates with your customers through your Google Business Profile.

Using Third-Party Tools for Google My Business

Managing multiple Google My Business accounts and social media platforms can be time-consuming. That’s why many businesses use third-party tools to streamline their efforts. Circleboom Publish is a popular choice for this purpose.

What is Circleboom Publish?

Circleboom Publish is a comprehensive social media scheduler tool that supports multiple platforms including Twitter, Facebook, Instagram, Pinterest, LinkedIn, and Google My Business. It allows you to manage multiple accounts easily from a single dashboard.

How to Use Circleboom Publish

There are several ways to use Circleboom Publish to post articles:

Direct article sharing: Simply copy the URL of the article you want to post and paste it on the Circleboom post creation board. RSS feeds: Connect multiple RSS feeds to your accounts and set time intervals to share articles automatically. Discover Articles: Set your interests, and Circleboom will automatically find relevant articles from reputable sources and post them for you. Queue scheduling: Use the Queue feature to set time intervals and automate your article postings on Google My Business.

These features make Circleboom Publish a valuable tool for businesses looking to efficiently manage and post content across multiple platforms.

Conclusion

Whether you’re posting articles directly on Google My Business or using third-party tools like Circleboom Publish, effective article posting can significantly enhance your online presence and engagement with customers. By following the steps outlined here and utilizing the features of these tools, you can increase your visibility and connect with your audience more effectively.