How to Sell an Original TV Show or Movie Pitch: The Right Approach

Are you a budding content creator with a wonderful idea for an original TV show or movie? While there might be a temptation to just send in your pitch yourself, it's not the best approach. In the world of entertainment, rules and expectations can be as unpredictable as the characters in a compelling narrative. To maximize your chances of success, let's dive into the best strategies and contacts to leverage for selling your original concept.

The Myth: Selling a Pitch

One major misconception that many aspiring content creators hold is the idea that a pitch is a sellable entity all by itself. This may be true if you're writing a research paper or a proposal, but in the world of entertainment, the game is much different. Studios and networks typically aren't interested in buying an unscripted pitch.

Where to Actually Sell Your Idea

The real opportunity lies in developing your idea into a detailed script or series of scripts, where the story and characters are fully fleshed out. At this stage, you can consider the following avenues and contacts:

1. Network Development Executives

Networks are always on the lookout for fresh, inventive content. Development executives at networks such as ABC, Fox, NBC, and CBS are often the first line of contact for projects. They are responsible for overseeing the development of new shows and programs. These executives will typically receive pitches via their agents or directly in the form of query letters. However, the golden rule is: they don't take unsolicited pitches. Sending a direct pitch without an agent can be like sending a first-time novelist an unpolished 200-page manuscript to a professional editor. Be prepared to have a more polished and professional approach in place first.

2. Production Companies and Independent Producers

Production companies and independent producers, such as Netflix, Amazon Studios, and Warner Bros. Television, are more open to unscripted pitches. They are often looking for innovative and under-the-radar concepts that stand out. If you can pitch your idea in a compelling and professionally formatted manner, these entities are much more likely to take interest. They may even be open to dealing directly with creators if they can see potential. The key here is how you present your idea. A solid treatment, synopsis, and query letter can significantly improve your chances. In this case, your pitch should be concise and to the point, highlighting the unique elements of your concept. You can also include a short line or two about your background in writing or scriptwriting, especially if you have existing credits.

3. agents and Managers

Agents and managers in the entertainment industry are the go-to contacts for many creators looking to sell their pitches. They understand the industry's inner workings and can help shepherd your project through the complex process of development and production. Engaging with an agent or manager can also be a strategic way to introduce your pitch. Agents often have established relationships with networks and production companies, using these connections to advocate for potential projects. If you can get an agent who values your script or series of scripts and takes an interest in them, you're one step ahead of the game.

Best Practices for Pitching Your Idea

Regardless of which path you choose, here are some best practices to follow:

Polished Script or Story Outline: Make sure your pitch is thoroughly researched, fleshed out, and professionally formatted. A solid script or series of scripts is more likely to catch the eye of industry professionals. If your script is complete, include a sample page or two to give them a taste of your writing style. Make it a series of strong, engaging scenes that capture the essence of your show or movie.Executive Summary: Provide a clear and concise summary of your concept. Explain the unique selling proposition of your idea in a few short sentences. Make it enticing and pique their interest in your story.Thorough Background Research: Understand the current landscape of the TV and movie industry. Are there similar shows or movies that your pitch is inspired by? Justification and context for the new idea can be crucial, as it shows you have done your homework.Personal Touch: If possible, include a brief bio about yourself and any relevant experience you have in writing or entertainment. This can help build an emotional connection with the reader.Follow-Up Plan: Have a follow-up plan prepared. Are you open to meeting with them or discussing your concept further? Make sure your pitch includes a call to action, whether it's requesting feedback or proposing a meeting.

Conclusion

Selling your original TV show or movie pitch is a strategic endeavor. While it's true that an unsolicited pitch might not be the most effective way to sell your idea, the route of developing a fully formed script or series of scripts and strategically contacting the right individuals in the industry can lead to success. Remember, the key is persistence and professionalism. With the right approach, your original content can find its place in the entertainment world.

Keywords

TV show pitchmovie pitchoriginal contentpitch sellcontent creator