Integration of Woopra Tracking Code in Google Tag Manager: A Comprehensive Guide

Google Tag Manager (GTM) is a powerful tool for managing and deploying tracking codes and other tags across your website. One of the many questions that often comes up is whether Woopra tracking code can be used in GTM. The good news is that it can be done, and we will walk you through the process step-by-step.

Understanding GTM and Woopra

Google Tag Manager is a free, flexible, and intuitive way to manage and deploy tagging on your website. It allows you to automate the process of installing tracking scripts without requiring any technical knowledge. Woopra is a customer behavior analytics tool that helps you understand and track user interactions on your website. By integrating Woopra with GTM, you can ensure that your tracking data is consistent and accurate.

Steps to Integrate Woopra Tracking Code in GTM

Integrating Woopra tracking code in Google Tag Manager can be done with a few simple steps. Follow these instructions to set it up:

Log in to your Google Tag Manager accountClick on New to create a new container (if you don't already have one)Navigate to the Tags section and click on NewSelect Custom HTML as the tag typePaste the Woopra tracking code into the custom HTML tagSet a trigger where you want this tag to fire (e.g., on specific pages, all pages, or based on an event)Save and publish your changesCheck your GTM preview mode to ensure everything is working as expected

Setting Up the Custom HTML Tag

The critical part of this process is to properly set up the custom HTML tag. Here's a step-by-step breakdown:

Log in to your Google Tag Manager account via your web browser.Locate the container where you want to add the Woopra tracking on the Tags tab and then click on the New button to create a new Custom HTML from the tag type the Tag Configuration section, paste the Woopra tracking code into the HTML field. Make sure to paste the entire tracking code without any a trigger for the custom HTML tag. This can be done by selecting an appropriate trigger from the Trigger Configuration section. For example, you can use the All Pages trigger if you want the tag to fire on every page of your website, or you can create a custom trigger based on specific events or Save to save the custom HTML tag Publish to make the changes live on your website.

Testing and Debugging

After setting up the custom HTML tag in GTM, it's essential to test and debug your changes to ensure that the Woopra tracking code is working correctly. Here's how you can do that:

Enter the Preview/ Debug mode in GTM. This can be done by clicking the Publish button and selecting Debug mode from the to the pages where the Woopra tracking code should fire and check if it appears in the Elements the Variables tab to ensure that the data collected by the Woopra tracking code is being passed the Preview mode to test events and confirm that the tracking code is firing as expected.

Conclusion

Integrating Woopra tracking code in Google Tag Manager is straightforward, and it can be done using a custom HTML tag. By following the steps outlined in this guide, you can successfully deploy Woopra on your website and enhance your customer behavior analytics. Remember to test and debug your implementation to ensure that everything is working as expected.