Introducing the Pioneering Lava 4G Connect M1: The First 4G Smart Feature Phone in India

Lava International, a leading mobile handset brand in India, has made history by launching the very first 4G-enabled smart feature phone in the country. The Lava 4G Connect M1 is priced at Rs. 3333 and is designed to offer a seamless blend of smartphone features in an affordable and durable package.

Key Features of Lava 4G Connect M1

The Lava 4G Connect M1 is powered by a 1.2 GHz Quad-core processor and 512 MB of RAM, providing a robust performance experience. Standout features include:

4G VoLTE Connectivity: Enables faster and clearer voice calls over the 4G network. Pre-loaded Apps: Comes with Facebook Lite and messaging applications for easy access to social media and communication. Loud and Clear Audio: Equipped with a Wireless FM Box speaker and a K-class amplifier to ensure crystal-clear sound. VGA Camera: For quality video calls and photos. Heat-Resistant Body: Made with polycarbonate to enhance durability and toughness. Long Battery Life: A 1750 mAh battery ensures extended usage.

Availability and Target Audience

The Lava 4G Connect M1 is targeted at consumers looking to experience 4G connectivity while maintaining the affordability and durability of a feature phone. Available in retail stores and multi-brand outlets across India, Lava hopes to offer a solution that satisfies the aspirational needs of tech-savvy consumers on a budget.

Market Context and Expansion

India's feature phone market continues to show immense potential, representing a significant share of the overall mobile handset market. According to a recently released Cyber Media Research report, Lava was declared the largest Indian mobile handset brand in the feature phone segment with a 12.3% market share in the third quarter of 2016. This position is a testament to the brand's commitment to innovative and accessible technology.

The introduction of the Lava 4G Connect M1 is part of Lava's ongoing effort to bring cutting-edge technology to a wider segment of the population. With plans to launch in retail stores and multi-brand outlets in the weeks to come, this smart feature phone is set to revolutionize the way Indian users experience mobile connectivity.

Stay Informed and Engage

To stay updated on the latest releases and exciting products from Lava Mobiles, follow them on Facebook and Twitter. Remember, while the Lava 4G Connect M1 supports 2G voice calling and EDGE connectivity, the 4G speed is subject to the network service provided by mobile phone operators.