Is There a Market for Compiling Quora Answers into an eBook?

The age-old debate continues: can user-generated content, specifically Quora answers, be compiled into an eBook and sold profitably? This topic is particularly relevant for writers, content creators, and marketers looking to monetize their online presence. Let's dive into the feasibility and challenges of such a project.

Current Trends and Precedents

Several recent discussions highlight the ongoing interest in compiling Quora content into eBook formats. For instance, a user on Quora pointed out that such a compilation is highly unlikely to be sold commercially, but it can be created and distributed freely. Additionally, Matthew Bates, another Quora user, is reportedly writing a book based on his Quora answers, which he intends to self-publish on Amazon.

Legal Considerations

The legal aspects of compiling Quora answers into an eBook are significant. According to Quora's Terms of Service, users own the content they create and license it to Quora. To legally compile and sell such content, permission must be sought from all involved parties. This process can be complex and cumbersome, potentially deterring many from pursuing this route.

Market Analysis and Potential

Even if legal hurdles are addressed, the potential market for such a compilation remains questionable. Historically, attempts to create anthologies or collections of varied user-generated content have not yielded favorable results. The market for such collections is often disjointed and scattered, making it difficult to attract a consistent buyer pool. Here are some key points to consider:

Star Individuals at the Center: For any compilation of user-generated content to be successful, it is essential to have a prominent author or public personality who can serve as a marketing hook. For instance, the time cover article by Jack Canfield, which includes the Chicken Soup for the Soul series, has proven that a strong brand or personality can drive success. However, for average contributors, such a platform is largely unprofitable.

Content Saturation: The internet is a vast repository of free, high-quality content. When potential customers can access similar information for free, there is minimal incentive to pay for something that's available for no cost. Websites like Quora, Wikipedia, Reddit, and many others offer endless, new, and often better content every day. Compiling old or existing material into an eBook faces the challenge of standing out in this crowded market.

Alternative Models

Given these challenges, alternative models for monetizing user-generated content are worth exploring. Some strategies include:

Branding and Marketing: Authors or content creators can build their own brands and platforms, making it easier to sell their work directly to readers. This can involve creating an online store, podcast, or a more comprehensive book that incorporates their best contributions.

Collaborative Projects: Platforms like Patreon, where supporters can contribute directly to content creators, can also provide a sustainable revenue stream. Content creators can offer exclusive content, such as early access to new material, personalized responses, or limited-edition eBooks.

Advertising and Sponsorships: If the content is intended for a niche audience, advertisers may be willing to sponsor content or even collaborate on special projects. This can help offset costs and generate additional revenue.

Conclusion

While compiling Quora answers into an eBook is tempting, the legal, market, and financial challenges make it a risky venture. Brands like the Chicken Soup for the Soul have proven that a strong marketing hook is essential, but for most contributors, the returns may not justify the effort. Instead of trying to compile old material, consider building a strong brand, leveraging collaborative projects, or exploring alternative monetization models.

References

1. Quora Terms of Service (TOU)

2. Matthew Bates' Quora post on self-publishing (link available on Quora)

3. Historical success and failure in compilation books (various web articles and case studies)