Understanding Media Monitoring and Its Evolution

Media monitoring and analysis have become critical tools in managing one's online reputation, particularly for individuals seeking educational or professional opportunities. However, the ability to access and analyze online activity can also pose significant risks when misused by institutions or individuals with the authority to influence your career or educational trajectory.

The Dark Side of Media Monitoring

The concept of media monitoring involves the systematic collection and analysis of information from various online platforms to assess individual behavior and attitudes. Initially, it was used for purely informational purposes, allowing organizations to track industry trends, customer feedback, and public sentiment. However, it has evolved into a more invasive practice, with some institutions using it for unfair evaluations of students and employees.

One notable case highlights the potential dangers of misusing media monitoring. During the admissions process at Wright State University, specific faculty members, including Gordon Gooden, Eschleman, Steele-Johnson, Bennett, among others, accessed the applicant's Facebook account through indirect connections. This access allowed them to interpret, misinterpret, and evaluate the individual's online activity, often leading to a detrimental and uncomfortable environment.

Online Misinterpretation and Harassment

The situation began when the applicant's Facebook account was hacked several years ago, leading to changes in group names to more offensive or profane ones. These changes, though unnoticed by the applicant, led to misunderstandings and misinformation spread among contacts. For example, groups like "Should Polygamy Be Legal and Penetration, Fellatio" resulted in false assumptions about the applicant's behavior and beliefs.

These misinterpretations did not end with the admissions process. The applicant faced ongoing harassment from their cohort and faculty members, including Jason Culbertson, who deluded himself into believing that the applicant was "playing hard to get." This type of behavior not only creates an uncomfortable atmosphere but also leads to unethical treatment, such as faked grading and mistreatment by faculty members like Gary Burns.

The Role of Media Analysis in Employment and Academic Settings

While media monitoring can provide valuable insights, it should be used responsibly. Universities and employers should establish clear guidelines on how online activity is evaluated and ensure that the information collected is used fairly and transparently. Institutions must recognize that media monitoring can be a double-edged sword, capable of both improving their understanding of individuals and leading to unfair judgments when not handled with care.

For instance, Kevin Eschleman, Gene Alarcon, and Scott Deming were part of the cohort that believed the false information and continued to harass the individual even after their graduation. Actions like threatening to tow the applicant's car or making illegal harassing demands highlight the severe consequences of using online monitoring for misconduct.

Mitigating Risks and Ensuring Fairness

To mitigate these risks, it is essential to establish robust policies and procedures for media monitoring. These should include:

Clear and transparent guidelines on what constitutes acceptable and unacceptable use of online platforms. Regular training for faculty and staff on the ethical implications of monitoring and evaluating online activity. Independent reviews and oversight mechanisms to ensure that monitoring practices are fair and unbiased. Provision of resources and support for individuals facing online harassment or unfair evaluations.

Conclusion

The evolution of media monitoring and analysis has provided valuable tools for understanding and improving interactions in both personal and professional realms. However, it is crucial to use these tools responsibly to avoid the potential for misuse. By establishing clear guidelines and implementing robust policies, institutions can ensure that media monitoring is a means to enhance fairness and objectivity rather than a source of harassment and injustice.

For those seeking to protect their online reputation, it is essential to stay vigilant and informed about the policies and practices of institutions you engage with. Regular monitoring of your online presence and seeking legal advice if you face unfair evaluations or harassment are important steps in safeguarding your personal and professional integrity.

Further Reading

Forbes
CNET
BetterTeam

Keywords: media monitoring, online reputation management, school admissions evaluation