Predictions for the Future of Augmented Reality and Virtual Reality

Augmented Reality (AR) and Virtual Reality (VR) have been making waves in the technology industry, but the real revolution is just beginning. As these technologies mature, they hold the promise of transforming how we interact with digital content and enhance our everyday lives. This article will explore predictions made by industry experts in 2017 regarding these innovative technologies.

AR and VR Beyond Gaming and Entertainment

In a statement by Vishwa Ranjan, who leads virtual and augmented reality at Infosys, it is predicted that VR will ‘fade away’ as these technologies become more integrated into our lives. This does not mean the end of VR or gaming; rather, it suggests a shift towards VR and AR becoming legitimate technologies for business and other sectors. Companies will invest in and research VR and AR as integral parts of their business strategies.

Custom VR Content: The Mainstream

Hamza Abbas, the Business Development Manager at Andrew Lucas Studios, foresees a significant increase in enterprise-based customer-designed VR content in 2017. This trend highlights the growing demand for personalized and tailored VR experiences beyond just entertainment. Businesses are recognizing the potential of VR to enhance their customer engagement and product presentations.

Vision for Healthcare

According to Jay Lorio, Director of Innovation at the IEEE Standards Association, there is vast potential for VR in the healthcare sector. The immersive nature of VR can be used for medical training, patient therapy, and even mental health treatments. The benefits of VR in healthcare can include improved patient outcomes, reduced costs, and enhanced medical training experiences.

Increased Use of AR

The use of AR is expected to expand beyond just product presentations and gaming. Jamie Merrick, the head of industry insights at Salesforce Commerce Cloud, predicts that AR will be developed into digital concept stores. This will enable customers to experience products in a unified digital environment, linking online, mobile, and in-store channels. This seamless integration will provide a more cohesive and enhanced shopping experience for consumers.

Global Market Trends

Several major players in the VR market are launching updates to their devices, which signals the growing interest and investment in these technologies. On October 2, 2017, Sony released an updated version of its PlayStation VR, bringing some minor advancements. Similarly, HTC launched its VIVE Product VR in Thailand, further expanding the reach of VR technology.

These trends indicate that the future of VR and AR is promising, with significant advancements and a growing acceptance across various industries. As these technologies continue to evolve, they are set to transform the way we work, learn, and interact with digital content.