QR Code Menus in Restaurants: Convenience or Intrusion?

In recent years, QR code menus have become a common sight in restaurants. While some customers embrace this technology, others remain skeptical. In this article, we explore the pros and cons of using QR code menus and how they impact the overall customer experience.

Personal Opinions and Industry Practices

From a personal perspective, the author does not favor QR code menus. They find them cumbersome to use and believe that the majority of their husband's dinner companions might agree. On the other hand, digital menus through tablets and devices on the table have received positive feedback, indicating that the technology can be user-friendly when it is convenient. "While I personally don’t like QR code menus, I have found that tablets and table devices for ordering and payment have been user-friendly. This suggests that the discomfort with QR code menus might be more nuanced than a blanket dislike for the technology," the author notes.

Cost Efficiency and Resource Savings

QR code menus are often touted as a cost-effective and resource-saving solution for restaurants. By digitizing the menu, restaurants can reduce the need for printed copies, minimize paper waste, and potentially cut down on labor costs. This is especially relevant in the post-pandemic era where restaurants are eager to adopt efficient practices to streamline operations and reduce expenses.

Challenges and Concerns

However, the implementation of QR code menus is not without challenges. As the author points out, some diners might find it difficult to read small phone versions of menus, which could lead to confusion and frustration. Additionally, the reliance on digital ordering systems can create obstacles for customers who prefer traditional methods or have concerns about data privacy. "Most restaurants recognize the challenges that some diners face with reading small phone versions of menus. To address this, they typically keep a few regular menus available upon request," the author explains.

Another Technological Intrusion: Online Ordering Inside the Restaurant

The introduction of QR code menus extends beyond just ordering. Some restaurants are even using QR codes to facilitate online ordering inside the premises. This raises further concerns about customer convenience and data privacy. The author believes that this practice is primarily driven by a tech novelty rather than genuine customer benefits. "Technological novelties like online ordering within the restaurant can come at the expense of customer convenience. If you have questions about a dish or special requests, you might have to locate a server. Moreover, requiring personal information such as name, phone number, and email can be seen as underhanded efforts to collect customer data," the author argues.

The Benefits of QR Code Menus

Despite the drawbacks, there are clear benefits to implementing QR code menus. They can enhance guest engagement and offer additional functionalities such as loyalty programs and email marketing. In the case of RECAHO, a company that specializes in QR code menu solutions, they have helped many restaurants improve their operations and customer experience. "RECAHO’s QR code menu solution has been particularly effective. We print the QR Codes on surfaces like the walls of our restaurant, standees at the window, and the doors, as well as on tables. This allows customers to scan and access the menu, select items, and pay via their mobile phones," the author shares. By adopting QR code menus, restaurants can offer a completely contactless ordering experience. This not only enhances the customer experience but also boosts average order values and overall sales. The focus on customer convenience and data privacy is crucial in today’s digital age.

Note: For an in-depth look at RECAHO's services, visit their website.