The Best Resources to Learn Adobe Analytics (Omniture)

Learning Adobe Analytics, formerly known as Omniture, is a valuable skill that can significantly enhance your ability to measure and interpret digital performance. With a variety of resources available, you can build a solid foundation and stay updated on the latest practices and features. Here’s a comprehensive guide to help you get started.

Official Resources

Adobe Learning Resources

Adobe provides official learning resources to help users understand and utilize Analytics effectively. These resources include:

Adobe Analytics Documentation: The official documentation is an invaluable source of comprehensive guides, tutorials, and best practices. It is available here.

Adobe Experience League: This platform offers a wide range of free courses, tutorials, and community forums. It’s an excellent way to get hands-on experience and learn from others. Visit Adobe Experience League.

Online Courses

LinkedIn Learning: Offers a variety of courses specifically on Adobe Analytics. Search for courses that match your skill level and focus.

Udemy: Check for courses that cover the fundamentals and advanced features of Adobe Analytics. There are many free and premium options available.

Coursera: While not always specifically about Adobe Analytics, courses on digital analytics can provide valuable insights. Some courses cover the essential concepts that are directly applicable to Adobe Analytics.

Books

“Digital Web Analytics: Measuring the ROI of the Web” by Anthony Williams and Lisa Arthur: Although not specific to Adobe Analytics, this book provides a detailed overview and practical examples that can be applied to Adobe Analytics.

“Adobe Analytics for Social Media” by Joe Rigolanti: A must-read for anyone looking to incorporate social media metrics into their Analytics data.

YouTube

Search for Adobe Analytics tutorials and webinars. Many professionals share their insights and tips through video content. Some popular channels include:

Adobe Training

Kevin Butter Analytics

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Community Forums and Blogs

Adobe Community Forums: Engage with other users to ask questions and share knowledge.

Blogs: Follow industry blogs that cover digital analytics such as those by analytics experts or Adobe partners. Some recommended blogs include:

Kevin Butter Analytics ()

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Arcas Digital Analytics ()

Practical Application

To truly master Adobe Analytics, it is essential to apply what you learn practically. If you have access to Adobe Analytics, create your own projects to gain hands-on experience. Platforms like Experience League Examples can provide valuable templates and guides.

By combining these resources, you can build a solid foundation in Adobe Analytics and stay updated on the latest best practices and new features.

Additional Resources

If you already use Google Analytics and are new to Adobe Analytics, Kevin Butter’s Beginner’s Guide to Adobe Analytics is a great starting point. Our Finnish colleague Antti Koski has also compiled two comprehensive cheat sheets to help you get up to speed.

For more advanced tips and resources to unlock the full potential of Adobe Analytics, check out our blog post:

The Complete Guide to Teaching Yourself Adobe Analytics