Introduction

India's perception of what it means to be 'cool' has significantly evolved over the years, reflecting broader societal changes. Today, being cool revolves not just around political correctness or superficial trends but has shifted towards embracing tech and artificial intelligence (AI).

Traditions vs. Modern Influences

In the past, the template for being 'cool' in India included being liberal and secular, framing freedom fighters differently (such as challenging historical narratives), and advocating for pseudo-feminist ideas. While these elements still hold significance, a new wave of cool now centers around technology and innovation. For millennials and Gen Z, being cool is now associated with certain terms and practices such as Artificial Intelligence (AI), Machine Learning (ML), and Deep Learning (DL).

Artificial Intelligence and the New Cool

Artificial Intelligence has become the new benchmark for cool. Concepts like Convolutional Neural Networks (CNN), LIDAR technology, and autonomous vehicles have redefined what it means to be at the forefront of technology. Figures like Mark Zuckerberg, Larry Page, and Steve Jobs have become household names, symbolizing the new coolness associated with tech innovation.

The Decline of Tradition

Conversely, traditional symbols of cool such as flip phones and driving a Subaru station wagon are being phased out. For a 20-30-year-old male, being uncool is synonymous with these outdated technologies.

The Geek-Led Movement

The rise of the 'geek cool' category has also been pivotal. Engineers, scientists, mathematicians, and programmers are now considered the new rock stars. The modern portrayal of tech pioneers in films and TV shows has contributed to the shift. Visionaries like Mark Zuckerberg, Larry Page, Neil deGrasse Tyson, and Carl Sagan are celebrated for their contributions to technology and science.

Open Source and the Future

The embrace of open source technologies, such as the development of Project Glass by Google, further reinforces this trend. Other innovations like the Hasselblad Lunar Camera with its 24.3 megapixel APS-C sensor, and Oakley's Airwave Bluetooth enabled smart ski goggles exemplify the shift towards advanced, technologically-driven devices.

Conclusion

From being politically correct to now embodying technological prowess, the definition of 'cool' in India has undergone a dramatic transformation. As technology continues to advance, so too will the standards by which we measure 'coolness'. The rise of AI and tech not only redefines what is considered cool but also opens up new avenues for individual expression and societal progress.

References

[1] Argo. (n.d.). Project Glass. Google. Retrieved from [Link] [2] Hasselblad. (2022). Hasselblad Lunar Camera. Retrieved from [Link] [3] Oakley. (2023). Oakley Airwave Smart Goggles. Retrieved from [Link]