The Impact of Quora on the Information Product Industry

Quora has emerged as a popular platform for sharing knowledge and providing answers to a wide range of questions. However, the extent of its impact on the information product industry is often overestimated. While it is true that Quora hosts a significant amount of unique content, much of the information available can be found elsewhere on the Internet. This article explores the specific impact of Quora on the information product market and the role of search engines in distributing information.

Assessing the Reach of Quora

Quora is a valuable resource for many seeking quick and detailed answers to their queries. It provides a platform for experts to share their knowledge and for users to connect with practitioners in their field. However, the reach of Quora is limited when compared to the broader internet and search engines like Google.

One of the primary criticisms of Quora is that much of the information available on the site can be found through conventional search engines. Users can readily find similar information on Google, Bing, or other search platforms. For instance, detailed knowledge articles, expert opinions, and real-time discussions can often be accessed through comprehensive web searches.

The Nature of Information Content

The nature of information products available on the internet generally encompasses a range of depth and length. While Quora offers brief, sometimes one-sentence answers, the information product industry often relies on more comprehensive content—such as eBooks, detailed guides, or in-depth tutorials.

For example, if you were looking to learn about the intricacies of software development, you would likely turn to a comprehensive guide or an eBook rather than a single answer on Quora. Similarly, for course material or specific training sessions, users often prefer structured courses that provide a well-developed curriculum over a series of short answers.

Comparison with Traditional Information Products

A few years ago, I wrote a book that took years of study and experience to compile. While some may dismiss the idea, unless you are a landlord in the UK, this type of in-depth content is valued and sought after. I created a one-day course that participants paid ￡300 for, even with a refund offer for those who didn’t find it worth their time.

The value of such comprehensive products lies in their depth and the structured learning experience they offer. While Quora offers quick answers, it does not typically provide the same level of depth or structured guidance as an extensive information product. For instance, there are numerous wealth of specific industry knowledge available through specialized eBooks, detailed articles, and comprehensive guides that offer a step-by-step approach to skills development.

Role of Search Engines

Perhaps the most significant aspect of the information product market is that search engines like Google play a crucial role in distributing information. Search engines have evolved to become powerful tools for finding comprehensive, reliable, and relevant information. Users can easily find and access information from various sources, ensuring that they have a wide range of options.

For example, if someone is looking for information on SEO, they can find a wealth of resources on Google, including blog posts, articles, eBooks, and video tutorials. These resources provide a diverse and rich source of information that is easily accessible and searchable.

Conclusion

While Quora is a valuable platform for quick and concise answers, its impact on the information product industry is increasingly limited. The industry has shifted towards more comprehensive and structured content, which can be found through various channels, including search engines. The depth and value of in-depth products, such as eBooks or specialized courses, continue to hold significant importance in several domains.

Therefore, the information product industry remains largely unaffected by Quora, as it relies on the structured and comprehensive content that is more effectively distributed through traditional means.