The Pros and Cons of Studying Mass Communication

The study of mass communication can be an enriching and practical experience, but it also presents various challenges depending on the educational environment in which it is pursued. This article explores the advantages and disadvantages of studying mass communication, offering insights from students and educators across different institutions to provide a comprehensive view of the field.

Advantages of Studying Mass Communication

Hands-on Learning

For many students, a more hands-on approach to studying mass communication can make the experience much more enjoyable. This type of environment allows students to apply theoretical knowledge in real-world scenarios, making the learning process more engaging and interactive. For instance, students may work on projects, internships, or practical assignments that provide direct experience in areas such as journalism, advertising, public relations, and digital media. This hands-on approach not only enhances understanding but also helps students identify their strengths and interests within the field.

Career Opportunities

Mass communication is often known for opening up diverse career opportunities. Students who choose this field of study can find themselves working in various sectors, including marketing, journalism, public relations, digital media, and more. For example, graduates may work as marketing specialists, public relations managers, journalists, social media managers, or communication strategists. The flexibility and adaptability gained from studying mass communication make it a versatile choice for students looking to build a career in a wide range of industries.

Challenges of Studying Mass Communication

Theoretical Focus

While theoretical understanding is crucial in mass communication, some students may find the reliance on abstract concepts and models to be overwhelming or lacking in practical application. For instance, some universities, like Calcutta University, heavily emphasize theoretical frameworks and models, which can be challenging for students who prefer a more hands-on approach. It is essential to strike a balance between theory and practical application to ensure that students gain a well-rounded understanding of the field.

Boring Lectures

Not all students find the subject matter in mass communication engaging. Personal experiences can vary widely. For example, one student shared an anecdote about attempting to learn from Dr. Tan’s “Mass Communication Theory” class, which they found dull and overly academic. Conversely, another student from a prestigious university in their country had a rewarding learning experience and found the subject to be both informative and practical. These differing perspectives highlight the importance of finding an educational environment that matches one's learning style and interests.

Criticisms and Realities

Some critics argue that certain theories and models in mass communication are outdated or irrelevant. For instance, the concept of "the medium is the message" by Marshall McLuhan is sometimes criticized for oversimplifying complex communication dynamics. Similarly, theoretical models like Schiller and Schuster's 1943 Mathematical Model of Communication can be seen as overly technical and hard to apply. However, these criticisms do not negate the importance of theoretical knowledge in laying a foundational understanding of mass communication.

Despite these challenges, the field of mass communication remains a dynamic and evolving area of study. It provides students with the tools and knowledge to navigate the ever-changing landscape of media and communication in a rapidly changing world.