The iPhone XR Display: Is Apple’s Business Move Justified?

When the iPhone XR was launched, many were quick to question whether Apple's decision to forgo a 1080p display was a ldquo;dirty business moverdquo; or a strategic choice to offer a more affordable device. This article explores the reasoning behind Apple's decision and whether it truly is a sensible choice for consumers.

Strategic Business Decision

These decisions are not made without thorough consideration. According to tech experts, the primary goal was to introduce a more affordable iPhone. The question then arises: how can we achieve this?

Apple opted to eliminate the use of OLED displays, which are more costly, to push consumers toward purchasing more premium models. While OLED screens are highly desirable, they are also significantly more expensive to manufacture. This is a common tactic in the tech industry, as it allows companies to offer a range of products that cater to various price points.

Consumer Perspective

As a buyer, one must consider whether they absolutely need an OLED screen. For many users, a high-resolution screen is not a deciding factor. The iPhone XR offers an excellent display, especially considering its affordability. It's a step down from the XS, but it’s not a drastic reduction in quality.

The used market is a good indicator of consumer sentiment. The iPhone X and XS maintain their value, while the XR has seen a more significant price drop. This indicates that while the XR is more accessible, it may not be the best choice for those who want to hold onto the device’s value.

Business and Market Considerations

Apple promotes the XR more than the XS, which suggests that they see it as a viable alternative for consumers looking for an affordable high-performing device. Tech nerds and enthusiasts who are primarily concerned with display resolution might disagree, but for the average user, the difference is hardly noticeable.

Notably, the XR’s 720p display is still fine for day-to-day use. Users report that the all-day battery life is a significant advantage. The bezels, while not ideal, are a more significant issue for most users. The overall design and performance of the device make it a valid consideration for budget-conscious consumers.

Conclusion and Business Reality

It can be argued that this is indeed a ldquo;dirty business moverdquo; from Apple's perspective, but the term is subjective. From a business standpoint, Apple is simply adapting to market demands and profit margins. They need to balance affordability with quality to cater to a wide range of customers.

The decision to use a 720p display was driven by the goal of reducing production costs while maintaining performance. While it might be disappointing for some, the truth is that the difference is often not significant for most users. Apple likely believed that the trade-off was worth it to offer a more affordable device.

In the end, whether this move is justified depends on individual needs and preferences. The iPhone XR remains a capable device, and its lower price point makes it a compelling choice for many consumers. As the market continues to evolve, it will be interesting to see how Apple positions its products to meet the changing demands of the consumer base.