Tips to Avoid Internal Communication Failures in Your Business

Internal communication is a critical aspect of any organization. The shift away from outdated tools like Dreamweaver is a commendable move, allowing you to focus more on the content and purpose of your internal communications.

The Importance of an Engaging Intranet

While an intranet can be a useful tool for sharing important policies and protocols, it's essential to engage your staff effectively. In my experience, intranets often become overcrowded, turning into a catch-all for various policies and procedures, which may not be regularly accessed by employees. Even when there is plenty of engagement, it is usually concentrated in specific areas such as online tool links and a staff directory.

Statistics from my previous company show that while staff often engage with the intranet, it’s typically driven by the need to access online tools or find information about colleagues. This raises questions about the efficiency of paying a hefty yearly licensing fee for an intranet that might not provide full value.

Effective Tools for Internal Communication

To improve internal communication, consider leveraging modern software solutions designed specifically for this purpose. These tools automate the process, making it easier to deliver important messages to your employees while freeing up more time to focus on crafting high-quality, engaging content.

For example, the SnapComms solution allowed us to target staff by role, location, and title, ensuring that the right messages reached the right people at the right time. Advanced reporting features even helped us track which messages and delivery methods generated the most engagement, allowing us to refine our strategy continuously.

Engagement Strategies that Work

Axing traditional methods such as emails and instead using pop-up alerts, screensavers, and internal newsletters can be effective in keeping staff informed. However, the success of these methods largely depends on the relevance and quality of the content you provide. The core of your internal communication strategy should always be compelling and relevant content tailored to your audience's needs.

One particularly effective strategy was organizing monthly brown bag lunches with the CEO and a couple of directors, inviting 12 employees from various departments. We provided the lunch, ensuring a comfortable and engaging environment where staff could interact directly with leadership. This approach allowed us to gather meaningful feedback and even prompted changes in business practices based on the feedback received.

What Not to Do: A Cautionary Tale

The worst internal communication fail I experienced was orchestrated by HR. They decided to have actors dance around the office and perform skits showcasing brand values, complete with burlesque dancers. Needless to say, staff reactions were less than enthusiastic. As one can imagine, having scantily clad individuals dancing flamedos in the middle of an office can create an uncomfortable atmosphere, even if the performers are lovely. This event did not foster the intended engagement and, rather, alienated staff members.

The takeaway from this incident is clear: avoid delivering communication in ways that might make employees feel uncomfortable. Clothing, body language, and overall presentation should align with the corporate environment and culture. Effective internal communication should always respect and consider the emotional and professional welfare of your employees.

Conclusion

Effective internal communication is crucial for the success and culture of any organization. By leveraging modern tools, engaging content, and proven strategies, you can ensure that your internal communications are both successful and well-received. Avoid tactics that alienate or discomfort staff, and always prioritize relevance, respect, and meaningful interaction.