Top Native Ad Networks for Publishers and Advertisers

As of August 2023, several native ad networks stand out as top choices for publishers and advertisers seeking effective ways to integrate native advertising into their strategies. These platforms offer unique features, extensive networks, and a range of ad formats that can enhance the overall user experience. This article explores the best native ad networks and what makes them stand out.

Overview of Native Ad Networks

Native advertising has become a crucial aspect of digital marketing, as it can help brands align their ad content with user interests, thereby driving higher engagement and conversion. Companies like Taboola, Outbrain, Revcontent, Sharethrough, Adblade, TripleLift, and Nativo have emerged as leading players in this space, offering solutions tailored to the specific needs of publishers and advertisers.

Top Native Ad Networks

Taboola

Key Features: Focus on content discovery through sponsored content recommendations. Extensive network of publishers and wide reach for advertisers. User-friendly interface for easy integration. High-performing ad formats that blend seamlessly with editorial content.

Outbrain

Key Features: Specializes in content recommendations, providing a platform for advertisers to promote their content. Focus on high-quality placements and user engagement. Granular targeting options and robust analytics tools. Wide reach through partnerships with premium publishers.

Revcontent

Key Features: Customizable native ad formats and a focus on performance-based advertising. Detailed analytics and targeting options for advertisers. Wide range of ad formats including in-feed widgets and sponsored content. User-friendly interface for easy content management.

Sharethrough

Key Features: Emphasizes quality and user experience, offering in-feed native ads that blend seamlessly with editorial content. Supports a programmatic platform for advertisers to manage campaigns. High-performing ad formats tailored to publishers’ content. Detailed analytics and campaign management tools.

Adblade

Key Features: Provides a variety of ad formats including native ads, focusing on high-quality content. Extensive reach and advanced targeting capabilities. Easy integration with various types of content and advertising campaigns.

TripleLift

Key Features: Specializes in programmatic native advertising, allowing for dynamic ad placements matching the look and feel of the publisher’s content. Creative solutions for brands, enhancing storytelling and engagement. Robust analytics and reporting tools for advertisers. Flexible targeting options to reach specific audience segments.

Nativo

Key Features: Enables brands to create and distribute native ads across various platforms while maintaining brand safety. Provides tools for content management and performance measurement. Flexible and customizable ad formats. Focus on performance and brand safety.

MGID

Key Features: A global native advertising network that connects advertisers with publishers through various ad formats. Known for targeting capabilities and performance optimization. Wide reach with a diverse network of publishers and advertisers. Advanced analytics and reporting tools to track campaign performance.

Choosing the Right Native Ad Network

When selecting a native ad network, consider several factors, including your target audience, campaign goals, budget, and specific features and analytics tools offered by each platform. Each network has its strengths and unique selling points, and it’s important to evaluate these carefully to find the best fit for your needs.

For example, Taboola and Outbrain are well-regarded for their extensive networks and high-performing ad formats. However, Revcontent offers a focus on performance-based advertising, while Sharethrough emphasizes user experience and a programmatic platform for advertisers. Adblade is known for its targeting capabilities, and TripleLift excels in programmatic native advertising with dynamic placements.

By carefully considering these factors and exploring the features offered by each native ad network, you can make an informed decision and leverage the best tools for your advertising strategies.