Understanding YouTube Analytics: Who are Your Subscribers and What Videos They Watch?

If you're looking to grow your YouTube channel and increase engagement, understanding your analytics is a crucial step. But some key questions often arise: Who exactly are your subscribers, and which of your videos are they watching?

Who are Your Subscribers?

YouTube Studio, the analytics dashboard built into the YouTube platform, does allow you to view recent subscribers to your channel. As mentioned, these are users who have opted to make their subscriptions public. However, there is no current method to identify specific usernames or public profiles of individual subscribers.

To view this information, go to the 'Subscribers' tab in YouTube Studio. Here, you can see a list of subscribers sorted by when they joined. While this information is valuable for gaining a general picture of your subscriber base, pinpointing specific individuals is not possible.

Which Videos do Your Subscribers Watch?

Understanding what videos your subscribers are viewing is another crucial aspect of your analytics. Unfortunately, YouTube doesn't provide detailed insights into which subscribers have watched specific videos unless those subscribers leave comments or engage in some way that leaves a record of their activity.

However, in YouTube Studio, you can see the overall view count and engagement metrics for each of your videos. This includes data on watch time, likes, dislikes, and comments. Additionally, you can see the 'Not Subscribed' and 'Subscribed' viewer ratios for each video, which can give you an idea of which videos are performing better among your subscribers.

How to Analyze Your Video Watchers

To gain more insights into your watcher demographics, you can start by looking at the video performace breakdowns:

Watch Time and Engagement: Use this data to identify videos that are popular among your entire audience and those that are particularly engaging to your subscribers. Videos with high watch times and engagement are generally well-received and can attract more views and subscribers over time. Engagement over Time: Monitor the engagement of each video over a period. High engagement metrics during the early stages can indicate a strong initial following and good potential for growing your channel. Viewership Patterns: Look for patterns in when viewers watch your videos. For example, if most of your subscribers watch videos on weekends, it can help you schedule future uploads optimally.

These insights can help you tailor your content to better engage your subscribers and attract new viewers who might become subscribers.

Alternative Methods to Gain Insights

While YouTube doesn't disclose subscriber usernames directly, there are a few alternative methods to gain insights into your audience:

Comments and Interactions: Engage with your subscribers by responding to their comments. This can build a more personal connection and help you understand who is actively engaging with your content. Community Guidelines: Encourage your viewers to interact with your content through likes, comments, and shares. This can help you build a more engaged community and gain insights through interactivity. Third-party Tools: Use third-party analytics tools like TubeBuddy, VidIQ, or Video SEO Pro. These tools can provide more detailed insights into video performance, including who is watching and engaging with your content.

By leveraging these tools and methods, you can gain a more comprehensive understanding of who is watching your content and which videos are resonating the most with your audience.

Remember, growing a successful YouTube channel takes time and consistent effort. Continuously analyzing and refining your content based on the insights you gather from your analytics can be a powerful tool in your arsenal.

**Good luck with your channel!**