Where to Research Content for Digital Marketing: A Comprehensive Guide

As a digital marketing consultant, the process of finding and curating content is often one of the most valuable skills to have. Understanding the tools and resources available to you can significantly enhance your effectiveness in the field. In this article, we will explore the best practices and strategies for researching content, focusing on reputable platforms and tools.

Exploring Twitter for Trending Topics

Twitter is an incredible tool for identifying current and trending topics. This platform is particularly useful for uncovering issues that are already generating public interest. Here’s how you can leverage Twitter:

Trends: Monitoring Twitter Trends can help you stay on top of what the public is talking about. By analyzing these trends, you can identify timely and relevant topics for your blog or content marketing efforts. For example, if you find that a GDPR certificate is generating hype, you can write a detailed article about it, potentially drawing readers searching for more information.

Engagement: By engaging with trending tweets, you can also discover which topics are most captivating the audience, thereby improving the engagement of your own content.

Delving into Google Trends

Google Trends is another invaluable resource for content research. It allows you to visualize the volume of search interest over time and understand trends across different regions. This tool is particularly useful when you need to identify trending topics that align with your niche but also have a high demand in the market. Here are a few examples of how to use Google Trends effectively:

Keyword Discovery: If you are sponsored and looking for a keyword that has been trending, you can use Google Trends to see what topics are currently drawing significant attention. For instance, if single mothers are trending, you can write a blog post or create content related to this topic.

Competitive Analysis: Understanding the trends can also help you analyze your competitors. By seeing what keywords and topics they are focusing on, you can identify gaps and opportunities to create more effective content.

Exploding Topics: A Powerhouse for Content Ideas

Blogging Guru Brian Dean launched a new site called Exploding Topics, which is a goldmine for finding out-of-date topics that are currently trending. This platform offers a comprehensive view of interest levels and growth trends, helping you stay ahead of the curve.

Interest Analysis: Exploding Topics provides detailed data on the interest levels of different topics. This can be incredibly useful when you are feeling stuck for content ideas. For example, if MeWe is one of the trending topics on this platform, you can write a blog post that explores the platform’s rise and significance.

Trend Watching: By regularly visiting Exploding Topics, you can keep an eye on emerging trends and stay relevant in your niche.

Utilizing Generic Content Idea Templates

When you find yourself at a loss for ideas, having a template of generic content ideas can be incredibly helpful. Here’s a template you can use:

The 50 Best Lifestyle Blog Post Ideas You Need to Get Unstuck Now

Top 10 hydration tips for summer

Female productivity hacks for a more efficient workweek

Essential skills every working mom needs to master

How to balance work and home life effectively

Tips for maintaining a healthy work-life balance

By following this or a similar template, you can quickly generate a list of potential blog post titles that are both timely and relevant to your audience. This approach ensures that you always have a pipeline of content ideas ready to go when you need them.

Ensuring Content Merits Rankings

Lastly, it is crucial to ensure that the content you create is of high quality and merits ranking on search engines. This involves:

Analytical Understanding: Understanding how content works and its performance can help you craft content that resonates with your audience and performs well in search engines. Tools like Google Analytics can provide insights into what kind of content performs best for your audience.

Content Relevancy: Make sure that the content you produce is relevant to both your target audience and the search engines. Using keyword research tools can help you identify the right terms and phrases that will help your content rank.

Diligent Research: Before posting, ensure that the content is well-researched and provides value to the reader. This not only improves the quality of your content but also increases the chances of it being shared and cited by others.

In conclusion, the process of researching content is a blend of staying current with trends, understanding the audience, and creating valuable content. By leveraging tools like Twitter Trends, Google Trends, and Exploding Topics, you can stay ahead of the curve and produce content that resonates not only with your audience but also with search engines.