Why BLACKPINK Hasn't Been Invited to Studio Choom: Exploring the Behind-the-Scenes Reasons

As one of the most-followed K-pop groups in the world, BLACKPINK has amassed a massive fan base and incredible popularity. The members are constantly busy with tours, solo projects, and other commitments. However, despite their substantial online presence and high view counts on their music videos, BLACKPINK has yet to appear on the popular music show Studio Choom. This article delves into the possible reasons behind this decision, helping fans understand the complex factors at play.

Scheduling Conflicts

The busy schedules of BLACKPINK members undoubtedly play a significant role in their decision to skip appearances on Studio Choom. Tours, solo projects, and other commitments can make it challenging to coordinate a performance. Given that these factors are not new, it's likely that YG Entertainment, the group's management company, has factored them into their booking strategy for shows like Studio Choom.

Concept and Style

Studio Choom often features artists whose performances align with the show's specific style and concept. It's possible that the producers believe BLACKPINK's unique style or concept does not fit with their current lineup of artists. This could also indicate that they are actively seeking specific types of performances and artists that complement their brand.

Agency Decisions

York Entertainment, the management company for BLACKPINK, may have its own strategies regarding media appearances and collaborations. Prioritizing certain appearances or platforms over others is a common practice in the entertainment industry. If YG Entertainment has decided to allocate promotional efforts differently, it might explain why they haven't invited the group to Studio Choom.

Focus on Other Content

During periods where YG Entertainment might be focusing on other promotions, BLACKPINK may also be engaged in their own variety shows or online content. These endeavors often overshadow the need for appearances on smaller channels. Additionally, since BLACKPINK has their own massive YouTube channels, they can make full music video releases and still attract a substantial number of viewers without relying on smaller platforms.

The Beef Between YG Entertainment and MNet

Another important factor in BLACKPINK's decision not to appear on Studio Choom is the recent feud between YG Entertainment and MNet. This conflict culminated in the end of their beef, but it has affected promotional activities. For instance, BLACKPINK didn't participate in M Countdown for a long time, their last appearance was in 2016. Since Studio Choom didn't exist then, it’s likely that YG Entertainment might be prioritizing other promotional efforts.

With their next full comeback, we might see BLACKPINK appearing on Studio Choom if they have a schedule that allows it. Music video performances are typically more extensive, as they involve multiple takes and careful choreography. The process is more intensive than a live performance and often requires a significant amount of time to shoot, around half a day or more. This aligns with the format of music videos, which offer the opportunity for multiple takes and detailed cinematography.

Ultimately, the decision to not appear on Studio Choom is a combination of various factors, including scheduling, concept alignment, agency strategies, and current promotional priorities. Fans can expect to see BLACKPINK making strategic appearances on platforms that best fit their brand and promotional efforts.