Why Does Microsoft Not Release Yearly Major Updates Like Apple with macOS?

In the consumer technology sphere, Microsoft and Apple stand as two of the most influential players, each offering unique approaches to software updates for their operating systems. While Apple meticulously updates macOS with significant new features on a yearly basis, Microsoft's approach is slightly different. Let's explore why Microsoft does not release yearly major updates to Windows similar to their counterpart, Apple.

Microsoft's Update Strategy

Microsoft, particularly with Windows 10 and Windows 11, has adopted a different update strategy compared to Apple. Within a major version of Windows, there are periodic 'feature updates' that are rolled out more frequently than a complete major version upgrade. For example:

Windows 10: Feature updates every six months Windows 11: Announced to be annual updates, but implementation is still pending

This strategy was designed to provide regular new features and improvements within the same major version, without the significant resource and compatibility challenges that come with a complete OS overhaul. However, it is important to note that Microsoft has taken steps to make these updates more accessible. Since Windows 10, users can opt to upgrade from an older version at no additional cost if their hardware supports it.

Comparison with macOS

Apple’s approach with macOS is notably different. New versions of macOS are typically released annually, closely tied to the releases of new devices. This strategy ensures that each version of macOS introduces new features and performance enhancements simultaneously with new Mac hardware. For instance, a new MacBook Pro release might coincide with a new macOS version, thereby creating a seamless user experience on the most recent hardware.

Sub-Division of Windows Versions

Regardless of the comprehensive nature of these yearly releases, Microsoft does release updates for Windows in a similar fashion. Starting with Windows 10, each sub-version is referred to as a 'health' update, such as 20H2, 21H1, and 21H2. These updates are made without changing the major version number, usually 10 or 11, and can include substantial changes, from minor graphical updates to fundamental improvements in user functionality. For example:

Chromecast: A new browser option within Windows 10 Windows Subsystem for Linux (WSL): Major enhancement for developers Game Bar: Improved gaming performance and features

These updates are intended to provide regular enhancements, but they are not as hyped as Apple's releases, possibly due to the broader user base of Windows, which spans a wider range of hardware capabilities.

Marketing and Fanbase

A crucial factor in Apple's successful yearly updates is the strong fanbase and marketing that surrounds each release. Apple adeptly manages the release of macOS, creating excitement and anticipation for new features. In contrast, Microsoft does not enjoy the same level of fanbase or marketing clout. Unlike Apple, Microsoft's updates are not as heavily focused on specific hardware releases, which can dilute the sense of occasion for each update.

Is Microsoft Incentivizing Hardware Upgrades?

There are speculations that Microsoft might be collaborating with hardware manufacturers to drive hardware upgrades. For instance, Windows 11 had initial specifications like TPM and Secure Boot requirements, which some believe might have been set to push users towards newer, more capable hardware. However, Microsoft has since backed down on these requirements, making them optional rather than mandatory, possibly to ensure wider compatibility and to avoid alienating a significant portion of their user base.

Conclusion

In summary, while Microsoft does release frequent updates for Windows that bring significant improvements, their approach differs from Apple's yearly major updates. This difference is influenced by marketing strategies, fanbase dynamics, and the need to maintain compatibility across a wide range of hardware. Whether this strategy is effective or if it needs adjustment remains a topic of discussion within the tech community.