Why Write About What You Don't Know?

SEO is not just about writing for keywords, but about writing quality content that resonates with the target audience. In this article, we will explore several reasons why an author might write about a subject they have no prior knowledge, primarily through the lens of SEO and content development. We will also highlight how curiosity and the role of subject matter experts can enhance a writer's ability to produce sound and engaging content.

1. For the Money: The Business Perspective

The motive for writing about unfamiliar subjects can often be financial. In the world of SEO, businesses frequently require content that covers a wide range of topics to establish authority and improve their search rankings. As an SEO content writer, it is a common task to be assigned to write about subjects you know nothing about. For instance, I have previously been hired to write about satellite imaging, cooking oil chemistry, and various technical systems, areas where my prior knowledge was non-existent.

When this happens, the role of subject matter experts (SMEs) becomes pivotal. SMEs can be academics, engineers, or even a blend of both, contributing valuable insights that are essential. My role, in such cases, is not to deliver new knowledge but to synthesize the information provided by these experts, translating complex information into easily digestible content for the intended audience. The effectiveness of this approach lies in the writer's ability to communicate the information clearly and coherently, making the content accessible to a broad audience.

2. Curiosity: The Intellectual Drive

Another reason for delving into unfamiliar subjects is the personal and intellectual curiosity that writing can foster. By writing about topics you don't know, you can turn a potentially daunting task into a fascinating journey of discovery. This is especially true for non-fiction writing, where the process of research and synthesis of information can be both enriching and enlightening.

For example, such an approach can be seen in the work of authors like James Michener. Michener spent years researching his topics before delving into his fictional works, ensuring that his narratives were rich and detailed. While no one expects every detail to be accurate in fiction, a thorough understanding of the subject matter can significantly enhance the storytelling experience.

For non-fiction, writing about unfamiliar topics can lead to unexpected insights and connections. It is a process of evolution, connecting the dots and forming a narrative that makes sense of the world. The act of writing in itself can be a form of education, forcing you to dig deeper and understand concepts you previously took for granted.

3. The Internal Process of Research and Learning

When writing about unfamiliar subjects, the process often involves extensive research, which can be a fantastic way to learn. This internal process of research and understanding can be quite cathartic. As someone who prefers to question and challenge their own assumptions, this process allows me to reinforce or debunk the stories I form in my mind, leading to a deeper understanding and a more nuanced perspective.

Writing, in this context, becomes a tool for intellectual growth. Even if the content remains unpublished, the act of writing itself is an ongoing educational journey. The 90% of what I write about that never sees the light of day is not wasted effort but an invaluable internal process that ensures the remaining 10% is more robust and meaningful.

Conclusion

Writing about what you don't know can be a complex task, but with the right approach, it can lead to some of the most engaging and informative content. Whether driven by business necessity or intellectual curiosity, the process of researching and synthesizing information is crucial. The role of subject matter experts and the writer's ability to communicate effectively are the key to successful content creation. So, embrace the challenge, and let the process of research and writing transform what you don’t know into insights you canShare with the world.

Key Takeaways:

Writing about unfamiliar subjects can be driven by business needs or personal curiosity. Subject matter experts are indispensable in translating complex information into accessible content. Research and writing foster intellectual growth and can lead to unexpected insights.