Understanding iOS App Store Featured Listings: Insights and Tips for Success

When it comes to the iOS App Store, one of the most coveted aspects is being featured in the prominent New Games We Love section. Understanding when these updates occur can significantly impact your app's visibility and, consequently, its success. In this article, we'll delve into the nuances of when the iOS App Store updates its featured list and provide valuable insights to help you maximize your chances of being featured.

When Do iOS App Store Updates Occur?

The iOS App Store typically updates its featured list on Thursdays. This is a widely recognized pattern, but it's important to note that updates can occur at other times, especially during special events or promotions. According to data from Priori Data, an app store intelligence provider, the majority of featured app additions still occur weekly on Thursdays, but individual app timelines may show a decline in feature over a given week. This suggests that sometimes there is a reshuffling of feature categories or certain apps are being replaced by newer ones.

The Specific Update Period: 12:00 PM - 4:00 PM EST

For those who are keen to stay ahead of the game, it's crucial to understand the specific time window during which these updates take place. The "New Games We Love" section is typically updated between 12:00 PM and 4:00 PM EST on Thursdays. However, it's also common for a few more games to be added after this period, or for successful games to remain in the list for an additional week. This highlights the importance of staying patient and persistent in your efforts.

Impact of Featured Listings

Being featured in the "New Games We Love" section can significantly enhance your app's visibility and drive downloads. However, the impact can vary based on the specific ranking. According to Todd Juenger's insights, a one-week US feature in this section usually results in around 100,000 to 200,000 downloads. Consequently, Apple's recommendation for a 3-week notice before your game's launch is not just a suggestion, but a strategic requirement to maximize the potential for visibility and success.

Preparation and Submission Guidelines

To increase your chances of being featured, it's essential to prepare ahead of time. Here are some key steps you should follow:

Prepare High-Quality Assets: Apple requires detailed information and high-quality art assets for any app they feature. Make sure your app is visually appealing and has a compelling description. Optimize Your Listing: Ensure your app's title, description, screenshots, and other metadata are well-crafted and optimized for keyword relevance. Stay Updated: Keep your app updated regularly and fix any bugs that could impact the user experience.

Remember, being featured is not a surprise. Apple is selective about the apps they feature and carefully evaluates each submission. By following these tips and staying informed about the update schedules, you can significantly improve your chances of having your app highlighted on the iOS App Store.

We're excited to see the outcome of your app development journey. With the right preparation and understanding of the update schedules, you can increase your chances of success in the highly competitive world of iOS app development.